If you have a home for sale, no doubt you’ve heard that staging is a must. But when it comes to selling your home, maybe you’re wavering on just how important staging is. How much effort should put into beautifully staged interiors?

The answer might surprise you.

Home staging isn’t just a hopeful decorating tactic – it’s part of an effective overall marketing strategy!

Read on to find out why.

What is staging?

Simply put, ‘home staging’ is making your space look pristine and move-in-ready through clean, beautiful and uncluttered décor. Home staging is probably the most cost-effective way to showcase your home to prospective buyers. A good staging strategy will showcase the property’s positive features and downplay its less attractive qualities.


And it’s more important than you think!

Potential buyers form an opinion of a home within the first eight to ten-seconds of walking in. So it’s absolutely critical that the first impression they get is one that welcomes and invites them into the space, as though it were already their own.

Staging is Psychological

Staging a home is about tapping into the buyer’s underlying feelings and motivations, to help point them towards your property.

How does it work?

When a potential buyer walks into a space they’re considering purchasing, they want to see the potential – the want to imaging how they might use it or live in it.

An uncluttered space – one decorated with inviting, warm accents that’s inviting and clean, with no one else’s personal items scattered around – is a clean slate for a potential home buyer. When a property for sale is in showroom condition, it helps the buyer visualize themselves in it!

Staging is an Effective Marketing Tool

While your property is on the market, it’s important to separate yourself emotionally from both the house and the sale – and think of your realtor’s staging suggestions as a key part of your overall marketing strategy.

Home staging is in your marketing toolkit, and there are valuable staging techniques you can use to attract more buyers and create that vital positive first impression to help your buyer feel and see themselves living in your home.

It’s so important that you develop this ‘marketer mindset’ – because once your property goes on the market, it effectively becomes merchandise you want to sell for a profit!

When you think of your property this way, you’re able to look at home staging as the advertising you’ll need to sell to the highest bidder – then you’ll can start to apply staging suggestions proactively.


Before                                              After

Great Staging is all about Technique

Staging your home is a smart marketing technique, but few agents take the time or effort to showcase your home as it deserves. But staging is a quick and highly beneficial approach to get your home sold for the highest possible return on investment (ROI) in the least amount of time.

Most homes are seen online first before they’re ever visited in person. From the first online glance through to the first visit, great staging is all about appealing to the senses – first in photography and then in person.

It’s important to separate your own personality, taste and décor from your staging process and trust an expert. Their input isn’t a slight against your décor choices! They’re using a trusted approach and their own experience to help you get the most out of your space.

Our Staging Approach

First our team will assess the space and create a detailed staging report including our recommendations room by room.

We give clients a detailed list of everything that should temporarily be removed or placed in storage like furniture or personal touches around your property that could detract from the buyer’s ability to picture their own touch.

Once the home is decluttered, we recommend professional cleaners for that extra polish – sometimes even the carpets need a once-over!

When all this prep work is complete, our team sets the right tone – with new furniture, art, accessories, bedding, lamps and area rugs to specially showcase each room, and creating an alluring, livable space.

If the seller is living in the home while it’s on the market, our team will use the homeowner’s belongings to prepare for the sale. We’ll rearrange and or suggest removing items using what’s already in the home, but also bringing in key accessories to update and complete the ‘look’ that appeals most to buyers. Our team will select appropriate furnishings, artwork, lighting and accessories to create the cohesive, clean and beautifully-staged space that today’s homebuyer is hoping to connect with emotionally.

Staging Works!

Your home is likely one of your biggest financial investments. You want to maximize your chances of a high financial return by having your
living space staged to create higher value in your living space.

Home staging isn’t just for vacant spaces or luxury properties. Every home can benefit from creating an allure that makes it feel desirable and inviting.

An un-staged property loses its stature and shine each day it sits on the market and slow-sellers are generally reduced in price. Home staging can help reduce the chance you’ll face multiple price reductions.

If you want to sell your home faster and at a higher price – staging works!

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