I Can’t Afford to Advertise
What comes to mind when you get hungry? Is it the food you just purchased from the grocery store? Is it that delicious cheesy pizza that you saw on the recent commercial from Papa Johns, the sizzling steak from Chili’s or the big juicy burger from Red Robins? Maybe it’s none of the above, but it’s likely something similar. The reason being is due to effective advertising. It’s the art of creating desire.
For instance, you see the delectable looking food from Texas Road House, there might be several restaurants that offer a better steak between you and that place, but you’ll pass them up. Heck! You might be able to make a better steak at home and for a lot less money, but you’ll make the drive because you want to experience what you saw on television.
Once you try the food and walk away satisfied, the memory will likely be permanently ingrained in your brain. Now you no longer need the commercial to influence your dining choice. You are now sold, but just in case you need a little reminder, the ad will appear again in the future to keep you engaged. Before long, you return with your friends or tell them they need to go try it. That’s when you really start to see the value of your marketing dollar.
I hear it all the time. “Advertising is too expensive.” “I can’t afford to do it.” “I don’t need to do it.” Fact of the matter is, advertising is crucial to the success of any business. Surely you don’t think that big businesses spend millions each year just because it’s a fun thing to do. They try to make you laugh, cry, feel good or any other emotional string they can draw on to influence your buying habits. Yet somehow, we as small business owners totally dismiss it as if it’s a luxury.
Of course we don’t have millions of dollars to spend on advertising. If we’re lucky, we have a couple thousand. Therefore, we want to be as strategic as possible. We want the biggest bang for the buck. We must seek out cost effective ways to bring customers without putting ourselves in a bad financial situation.
That’s why we encourage business owners to become members of The Link. The Link offers free advertising as well as many other programs that a business can use to grow their business without charge. While it’s important to make sure that you’re not wasting money, advertising is very important for the success of your business. Monitor the expense compared to results. That’s the best way to know whether you’re getting the bang for your buck.
Eric L. Lipsey
Phoenix Business Development
34 thoughts on “I Can’t Afford to Advertise”
Your experience in the post shows throughout your writing. Great post.
Thank you very much for the feedback. Much Appreciated!
Hiya, I am really glad I have found this information. Nowadays bloggers publish just about gossip and net stuff and this is actually frustrating. A good blog with exciting content, that is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?
Hey there. I found your web site by means of Google whilst searching for a comparable subject, your web site came up. It seems good. I have bookmarked it in my google bookmarks to visit then.
Awesome write-up. I am a regular visitor of your website and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a long time.
Awesome write-up. I am a regular visitor of your blog and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a really long time.
Hello there. I discovered your web site via Google at the same time as searching for a comparable subject, your web site got here up. It appears good. I have bookmarked it in my google bookmarks to come back then.
Good day! Would you mind if I share your blog with my facebook group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Many thanks|
These are really great ideas in about blogging. You have touched some nice things here. Any way keep up wrinting.|
hi!,I like your writing so a lot! share we keep up a correspondence extra approximately your article on AOL? I need an expert on this space to unravel my problem. May be that’s you! Having a look ahead to look you. |
I’d like to find out more? I’d love to find out more details.|
Can I simply say what a relief to discover someone that actually knows what they’re talking about on the net. You definitely realize how to bring a problem to light and make it important. More people really need to check this out and understand this side of the story. It’s surprising you are not more popular given that you most certainly have the gift.|
Hi there. I found your web site by means of Google even as looking for a related subject, your site got here up. It appears great. I have bookmarked it in my google bookmarks to visit then.
I don’t even know how I ended up right here, but I assumed this put up was good. I do not understand who you’re however certainly you’re going to a famous blogger in the event you aren’t already. Cheers!|
Excellent website. Plenty of helpful info here. I am sending it to several buddies ans also sharing in delicious. And certainly, thanks in your effort!|
Awesome post. I’m a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I’ll be a regular visitor for a long time.
Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and net stuff and this is really irritating. A good web site with exciting content, this is what I need. Thanks for making this web site, and I will be visiting again. Do you do newsletters by email?
I know this web page presents quality based articles and other data, is there any other site which provides such things in quality?|
Hiya, I’m really glad I have found this info. Nowadays bloggers publish just about gossip and web stuff and this is actually frustrating. A good web site with interesting content, this is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?
You have made some decent points there. I checked on the net for more information about the issue and found most people will go along with your views on this website.|
Greate article. Keep posting such kind of information on your site. Im really impressed by your site.
Appreciate the recommendation. Let me try it out.|
Hi there. I found your website via Google while searching for a related topic, your site got here up. It appears great. I’ve bookmarked it in my google bookmarks to come back then.
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?|
This article gives clear idea in favor of the new people of blogging, that actually how to do blogging and site-building.|
Hi there! This blog post couldn’t be written much better! Reading through this post reminds me of my previous roommate! He continually kept talking about this. I am going to send this article to him. Fairly certain he’ll have a good read. Thanks for sharing!|
Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish only about gossip and internet stuff and this is really frustrating. A good web site with exciting content, this is what I need. Thanks for making this site, and I will be visiting again. Do you do newsletters by email?
I was able to find good advice from your blog articles.|
Informative article, just what I wanted to find.|
I have been surfing online more than 2 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the web will be a lot more useful than ever before.|
Hi, the whole thing is going nicely here and ofcourse every one is sharing data, that’s truly excellent, keep up writing.|
Hi there! I simply wish to give you a big thumbs up for your great info you have got here on this post. I will be returning to your site for more soon.|
Hey! Someone in my Facebook group shared this site with us so I came to give it a look. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!
We are, each of us angels with only one wing; and we can only fly by embracing one another.